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People Are Cleaning Up The Environment In Viral #Trashtag Challenge

Very often we read of posts or challenges that have gone viral with no real purpose but for a popularity rating. One of the most popular challenges recently was the ALS Ice Bucket Challenge which involved dumping a bucket of ice over someone’s head to promote awareness of the ALS disease or donating to the charity if you could not take up the challenge. No doubt the charity did benefit from the funds raised but did the challenge really contribute much to the disease? That’s a rather weighted question.

The ALS challenge was along positive lines but what about the Kiki challenge which went viral last year? The senseless act of jumping from a moving car to dance to the hit single from rapper Drake, was criticized by many people.

However, the recent challenge to have gone viral on social media will definitely garner more praise than criticism. The challenge calls upon ‘bored teens’ to take a before and after photo of ‘of an area that needs some cleaning or maintenance.’ The idea is to do something about the cleanliness and post a picture of their efforts after it has been done.

The #challenge which started on social media has been shared 324,000 times and has 97,000 likes on Facebook. It is not known where the image that sparked the trend originated but it can be traced to a Reddit post in the Wholesome Memes subreddit.

The #trashtag challenge isn’t something new but is said to have had its origins in 2015 when the outdoor gear company UCO Gear hoped for something similar to happen. However, the challenge posed by them never really took off or became viral like they had hoped it would. It died a natural death only to be revived four years later.

Numerous teens and adults the world over seem to have taken the #trashtag challenge very seriously as there have been posts from Nepal, Oregon, Mexico, and many other places where people have posted theirs before and after pictures. Beaches and localities have been cleaned up by people who realized the benefits of the challenge.

Присоединяемся к челленджу #trashtag , фото с уборки 9.09.18 года. Фоток с конкретного места «до и после» почти нет, но мы это исправим. Перед летом пойдём вешать таблички с призывом «не мусорить», а также убирать то, что люди накидали за зиму. ⠀ Публикование фото-результатов в социальные сети может очень мотивировать многих людей к уборке мусора на природе. Отличный челлендж! ⠀ Join the challenge #trashtag, photo from the cleaning 09/09/18. There are no pictures from one particular place “before and after”, but we will change this, when the snow melts. ⠀ Publishing photos of the results in social networks can motivate many people to scavenge in nature. Great Challenge!
A post shared by Конный Петербург (@horses_spb) on
A participant Cody Hanson stated “Lets pick up after ourselves and then pick up extra. It only takes a few minutes of your time to pick up something that’ll far outlast us, humans, if left alone.”

Rather interestingly smaller communities have experienced the #trashtag challenge going viral in their circles. The subreddit r/trees a group for potheads and cannabis enthusiasts had an ongoing cleanliness trend to fight against the stereotype ‘lazy stoner.’ Participants would either post pictures of themselves or others cleaning up their favorite smoking spots or cleaning up an area while they were smoking a joint.

The #trashtag challenge is definitely the right step forward for a viral trend and there is some hope that it will inspire other positive trends which will benefit the environment and society as a whole.
People Are Cleaning Up The Environment In Viral #Trashtag Challenge People Are Cleaning Up The Environment  In Viral  #Trashtag Challenge Reviewed by Tim on March 13, 2019 Rating: 5