Corona Becomes First Big Beer Brand to Trial Plastic-Free Rings
Many
companies talk a lot about contributing towards cleaning up the
environment or doing their bit to reduce global warming, but very few
actually take any concrete steps towards this end. It all boils down
to their profit margins and how costs can escalate if they look for
more sustainable methods. Just see how expensive something that is
labeled ‘organic’ is.
Global
beer brand, Corona, has decided to go the distance in taking a
few steps towards creating a cleaner environment. Beginning in 2019,
the company will introduce 100% plastic free six back rings in a few
markets. Smaller beer companies have already made this switch but
Corona is the first global beer brand attempting to do the same.
Tulum, Mexico, the homeland of Corona, will be the site for piloting
these plant-based rings.
Corona
has teamed up with Parley for the Oceans, an organization whose main
focus has been a cleaner environment. This move to switch to
eco-friendly packaging will stem the rising pollution caused due to
the unprecedented use of plastic.
Evan
Ellman, Director of Corona Better World announced in a press release.
“With the support of Parley, we are pursuing scalable solutions
like plastic-free six-pack rings that can become a new standard to
avoid plastic for good.”
Corona’s
plant-based rings are still in the testing stage. The company states
that these environmentally friendly rings will not add to the already
polluted planet but will degrade into organic material which will do
no harm to wildlife.
Environmentalists
have been against the usage of six-pack rings for a fairly long while
as they feel that the material used chokes the oceans and shores.
This is a potential hazard for marine life.
Saltwater
Brewery was one of the first to reinvent the ring two years ago. They
substituted the previous plastic material with a product that was
derived from wheat and barley products. This compostable substitute
can safely be consumed by marine creatures like fish and turtles thus
lowering the threat to marine life.
Several companies collaborated
towards the creation of these biodegradable rings which are easily
available at several outlets in Florida. ABC Fine Wine & Spirits,
Lucky’s Market, Total Wine & More are a few of the outlets
where you can source these rings.
Carlsberg,
another beer company also announced its plans to phase out plastic
rings and replace them with recyclable glue. This glue which can
withstand cold temperatures is also easily recycled along with the
can.
CEO
and founder of Parley, Cyrill Gutsch stated that in a press release
that Corona is a “powerful ally in our war against marine plastic
pollution – and in building the material revolution that will lead
us beyond it.”
He further stated that Corona shared their vision of
getting rid of plastic for good.
Corona Becomes First Big Beer Brand to Trial Plastic-Free Rings
Reviewed by Tyler
on
January 13, 2019
Rating:

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